In this audio presentation, Bill Esteb discusses the 12 dangers of using patient videos in spite of the fact that his company, Patient Media, produces some of the very best video productions designed to educate patients. Although videos can offer some great benefits, the doctor and staff must be cautious on what your goals/objectives are in presenting these types of tools; for example do they depict your practice style and message? Bill will present tips on how to put your videos to the test to see if they are helping or hurting.