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Creating Safe Place for
Patients to Fail
Bill Esteb

Esteb, Bill - Creating Safe Place for Patients to Fail
In this audio presentation, Bill Esteb discusses failure, a most important, yet underrated concept. Failure comes with great benefits. When learning to walk, children ignore failure. As one ages, we expend so much energy trying to hide our flaws. When interacting with patients, doctors need to understand the goal is to develop long-term, meaningful relationships. If patients fail in getting the “big idea” regarding chiropractic – that’s OK. It may take many attempts over a period of time before succeeding. 

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