In this audio presentation, Kathy Mills Chang interviews Michelle Geller-Veno regarding on key elements in regard to successfully educating patients, along with getting them to refer others. More than any other health professional, chiropractors are passionate in all the work they do. Those intense feelings must be conveyed to each and every patient as you tell the chiropractic story. Kathy and Michelle recommend that you not hold back on your level of excitement and enthusiasm. When patients feel your level of passion and commitment, it has a great impact in how others are told and why they should make chiropractic an integral part of their lifestyle.